A Marketer That Targets Customers Based on Marital Status and the Presence

question 75

Multiple Choice

A marketer that targets customers based on marital status and the presence and age of children is using

• A) behavioristic segmentation.
• B) lifestyle variables.
• C) psychographic variables.
• D) family life cycle.
• E) phase of life segmentation.

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Definitions:

Illegal Action

Behavior that violates the laws or legal codes established by governmental authorities.

Storage Decay

The theory that memories weaken over time if they are not accessed or used, leading to their eventual fading and loss.

Encoding Failure

A situation where information does not get stored in memory, often leading to an inability to recall or recognize the information later.

Anterograde Amnesia

A condition in which an individual is unable to form new memories following the onset of amnesia.