The Total Amount of a Product That Customers Will Purchase

question 46

Multiple Choice

The total amount of a product that customers will purchase within a specified period at a specific level of industry- wide marketing activity is the .

• A) competitor sales potential
• B) sales objective
• C) forecasted sales
• D) company sales potential
• E) market potential

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Definitions:

GDP

Known as Gross Domestic Product, it is the sum of the market or money value of all produced finished goods and services within the territorial limits of a country in a given time span.

Real GDP

Gross Domestic Product adjusted for inflation, measuring the value of all goods and services produced by an economy in a given year in real terms.

Final Good

A product or service that is consumed by the end-user and does not require further processing or manufacturing.

Wood Pulp

The raw material used in the production of paper, made by chemically or mechanically processing wood fibers.