Alpine Ski Shops Is Looking for New Markets for Both

question 151

Multiple Choice

Alpine Ski Shops is looking for new markets for both its brick and mortar retail stores and its catalog division. Alpine Ski Shops would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.

• A) behavioristic; geographic
• B) geographic; demographic
• C) demographic; psychographic
• D) environmental; demographic
• E) geographic; behavioristic

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Definitions:

Openness And Closedness

Refers to the degree of willingness or resistance individuals show towards sharing personal thoughts, feelings, or information with others.

Self-Awareness

The awareness of one's personal traits, emotions, intentions, and wishes.

Expression Of Needs

The process of making one's requirements or desires known, especially in the context of interpersonal relationships.

Save Face

To act or speak in a way that maintains one's reputation or dignity in the eyes of others, often after a mistake or embarrassing situation.