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Scenario 5.2 Use the Following to Answer the Questions

question 168

Multiple Choice

Scenario 5.2
Use the following to answer the questions.
GE Transportation Corp produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that various rail lines wanted different types of engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
-Refer to Scenario 5.2. Currently, GE uses several sales forecasting methods. One method is to sell the different locomotive engines to buyers in different countries, and then measuring the purchasing response in each. In this case, GE Transportation is using the method to forecast future sales.

Identify the strategies businesses use to enter and compete in international markets.

Comprehend the role and impact of global marketing strategies for multinational corporations.

Understand the mechanisms of trade, including exporting, importing, and countertrade.

Distinguish between different methods companies use to navigate trade barriers.

Definitions:

Relationships

Connections or associations between two or more people, based on feelings, interactions, or commonalities.

Interpersonal Perception Process

The sequence of steps through which individuals make sense of the intentions, behaviors, and traits of others in social interactions.

Stages

refers to the distinct phases or periods that constitute a process of development or progression.

Subjective Self-Awareness

Ability to differentiate the self from the physical and social environment.