The Gap Inc

question 167

Multiple Choice

The Gap Inc. has recently produced a new line of athletic wear that closely competes with a designer label in its quality, utility, and appearance. However, it is about half the cost of the designer brand. Product managers for The Gap line plan to use price sensitivity, brand loyalty, and end use as variables to segment their target market. These are all variables for market segmentation.

• A) psychographic
• B) usage
• C) demographic
• D) lifecycle
• E) behavioristic

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Definitions:

Internal Validity

The characteristic of a study that allows us to conclude that the manipulation of the independent variable caused the observed changes in the dependent variable.

Independent Variable

The variable in an experiment that is manipulated by the researcher to examine its impact on the dependent variable.

Dependent Variable

In research, the variable being tested and measured, expected to change as a result of manipulations to the independent variable.

Between-subject

A research design where different subjects are assigned to distinct groups, with each group experiencing a different condition or treatment.