Identify the Four Major Categories of Segmentation of Variables for Consumer

question 86

Essay

Identify the four major categories of segmentation of variables for consumer products, and give one example for each of these variables.

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Definitions:

Safety

Being safeguarded against or not prone to danger, risk, or injury.

Self-actualization

The realization or fulfilment of one's talents and potentialities, considered as a drive or need present in everyone.

Social

Relating to society or its organization; involving the gathering of individuals or communities in a structured interaction.

Personal

Pertaining to or affecting a particular person rather than anyone else, often used in the context of personalization in marketing.