Why Would a Company Use the Undifferentiated Strategy

question 14

Multiple Choice

Why would a company use the undifferentiated strategy?

• A)The needs of individual consumers are dissimilar,and distinctive marketing mixes are required to satisfy them.
• B)The undifferentiated strategy is the one strategy that provides maximum satisfaction to the whole market.
• C)The needs of individual consumers in the target market for a specific product are similar,so the organization can satisfy most customers with a single marketing mix.
• D)The undifferentiated strategy is expensive to implement but tends to produce the most sales.
• E)The undifferentiated strategy requires less time and fewer resources.

Understand the relationship between price changes and demand elasticity.

Grasp how production levels correlate with current and desired margins.

Recognize the characteristics of perfectly elastic and inelastic demand curves.

Determine the effects of income changes on the demand for normal and inferior goods.

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Definitions:

Resistance To Change

The reluctance or refusal to adapt to new methods, practices, or conditions in the workplace or other environments.

Employee Resistance

Opposition or pushback by employees against changes or policies introduced in the workplace.

Manipulation Strategy

A method employed in business or communication to influence or control others in a subtle or indirect way, often for personal gain.

Resistance To Change

Resistance to change refers to the tendency of individuals or organizations to avoid or challenge alterations to their current environment, practices, or beliefs.