Which of the Following Statements About Conducting Marketing Research Internationally

question 202

Multiple Choice

Which of the following statements about conducting marketing research internationally is false?

• A) The marketing research process may need to be modified to allow for regional differences.
• B) A detailed search for and analysis of secondary data can help researchers gain a greater understanding of a particular marketing environment and pinpoint issues that must be taken into account in gathering primary research data.
• C) Primary data gathering may have a greater chance of success if the firm employs local researchers who better understand how to approach potential respondents and can do so in their own language.
• D) Specific differences among countries can have a profound influence in data gathering.
• E) Specific differences among countries have no effect on data gathering or the marketing research process.

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Definitions:

Problem Solving

The process of identifying a problem, developing possible solutions, and choosing and implementing the best solution.

Cognitive Development

Refers to the growth and change in a person's ability to think, reason, and understand over time.

Piaget

A reference to Jean Piaget, a Swiss psychologist known for his pioneering work in the field of cognitive development in children.

Formal Operations

The final stage in Piaget's theory of cognitive development, starting around age 12, where individuals develop the ability to think abstractly and logically.