Which of the Following Statements About the Undifferentiated Targeting Strategy

question 6

Multiple Choice

Which of the following statements about the undifferentiated targeting strategy is false?

• A) The undifferentiated targeting strategy should be used when the needs of individual customers are similar.
• B) The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market.
• C) The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt.
• D) The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.
• E) The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.

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Definitions:

Testator

One who makes a valid will.

Maker Of A Will

Person who creates a legal document that outlines how their property should be distributed upon their death.

Perfect Substitutes

Goods or services that can be used in place of each other with no loss of utility to the consumer.

Perfect Complements

Two goods for which the Marginal Rate of Substitution (MRS) is zero or infinite; the indifference curves are shaped as right angles.