The Process of Dividing a Total Market into Market Groups

question 104

Multiple Choice

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

• A) segmentation.
• B) diversification.
• C) target marketing.
• D) concentration.
• E) customization.

---

Definitions:

Left Hemisphere

The half of the human brain that is typically responsible for language, analytical thought, and logic.

Left Cerebral Hemisphere

The left side of the brain, typically associated with logical reasoning, analytical tasks, language, and mathematics.

Reading

The cognitive process of understanding a sequence of symbols, words, or text to derive meaning.

Frontal Lobes

Regions of the brain located at the front of each cerebral hemisphere, responsible for decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.