A Segmentation Variable Is Used to Group Smaller Markets into One

question 29

True/False

A segmentation variable is used to group smaller markets into one larger market.

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Computer-Mediated

Communication or transactions facilitated by computer systems, including the internet and other digital platforms.

Choiceboard

An interactive, digitally enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options.

Mars, Inc.

A global manufacturer of confectionery, pet food, and other food products, known for brands like M&M's, Snickers, and Pedigree.

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