Characteristics of Individuals, Groups, or Organizations That Are Used for Dividing

question 61

Multiple Choice

Characteristics of individuals, groups, or organizations that are used for dividing a total market into smaller homogeneous groups are called ____ variables.

• A) marketing
• B) classification
• C) segmentation
• D) stratification
• E) dividing

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Definitions:

Ingratiation

A psychological technique where an individual attempts to become more likable to their target, often through flattery or other forms of manipulation.

Impression Management

The process by which individuals attempt to control the perceptions others have of them, through the manipulation of information in social interactions.

Organizational Politics

The process and behavior in human interactions involving power and authority, used to gain advantage within an organization.

Power

The ability or capacity to influence or control the behavior of others, often backed by authority or force.