Age, Rate of Product Use, Location, and Gender Are All

question 10

Multiple Choice

Age, rate of product use, location, and gender are all examples of common

• A) demographic variables.
• B) geographic characteristics.
• C) targeting strategies.
• D) psychographic variables.
• E) segmentation variables.

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Definitions:

Marketing Channel

The path or route that products and services take from the producer to the end consumer, including all the intermediaries involved.

Intermediaries

are entities that act as a middleman in the distribution process between producers and consumers or between different trading partners.

Cheerios

A brand of cereal produced by General Mills, known for its distinctive O-shape and health-oriented marketing.

Nestlé

A Swiss multinational food and drink processing conglomerate, known for its wide range of products including coffee, dairy, and confectioneries.