Micromarketing Is

question 80

Multiple Choice

Micromarketing is

• A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
• C) marketing efforts that are tightly controlled by high-level executives in the organization.
• D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
• E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

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Definitions:

Remoteness Test

A legal principle used to determine if the damage suffered from a breach of contract or tort was foreseeable and therefore compensable.

Negligence Action

A legal proceeding initiated because someone failed to take reasonable care, resulting in harm or damage to another.

Concert Pianist

A professional pianist who performs solo recitals, concertos with orchestras, and chamber music in concert halls.

Negligence

The failure to exercise the care that a reasonably prudent person would exercise in similar circumstances, resulting in harm or damage.