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There Are Only Two Basic Strategies for Selecting Target Markets

question 177

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There are only two basic strategies for selecting target markets: the undifferentiated targeting strategy and the concentrated targeting strategy.


Definitions:

Opportunity

A set of circumstances that makes it possible to do something or for something to happen.

Relevant Technology

Technology that is applicable and pertinent to a specific topic, issue, or area of interest.

SWOT Model

A strategic planning tool that identifies and analyzes the Strengths, Weaknesses, Opportunities, and Threats of an organization, project, or personal venture.

Threats

Expressions of intent to cause harm or difficulty to someone or something.

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