If a Company Segments Its Market on the Basis of Their

question 1

Multiple Choice

If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is

• A) lifestyle.
• B) motives.
• C) personality.
• D) benefit expectations.
• E) personality attributes.

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Definitions:

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, which varies across different sensory modalities.

Statistical Average

A value that signifies the central or typical value in a set of data, calculated by dividing the sum of all values by the number of values.

Stimulation Necessary

The requirement for physical or mental stimulation to facilitate learning, development, or achieving a heightened state of activity.

Top-Down Processing

A cognitive approach in which perception starts with the brain and works down to smaller details, using expectations and knowledge to interpret sensory input.