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DeShon Has Just Become the New Marketing Analyst for a Company

question 140

Multiple Choice

DeShon has just become the new marketing analyst for a company that produces vinyl siding for homes. In an effort to forecast his firm's sales for the coming year, he needs to find where the greatest opportunities are for selling his product. DeShon looks at the sales for the last five years and calculates a growth trend. He then collects data from a combination of other factors, such as population density, family size, home ownership, and per capita income. Finally, DeShon looks at the correlation between the sales trend data and the various combinations of demographic data. DeShon is employing the forecasting method for the sales growth trend and the method for the correlation.

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Definitions:

Worksheet

A single page or sheet within a spreadsheet application, used for organizing, calculating, and analyzing data.

SUMIFS

A function in Excel that adds all of its arguments that meet multiple criteria.

Trig Functions

Mathematical functions related to angles of triangles, including sin, cos, and tan.

CONCAT

A function in many programming languages and databases used to join two or more strings together.