Crest Toothpaste Is Available in Several Different Versions, Such as Crest

question 176

Multiple Choice

Crest toothpaste is available in several different versions, such as Crest Whitening, Crest Tartar Control, Crest Whitening with mouthwash, and Crest Total Effects. Given these different variations of the product, it appears that the marketers of Crest are segmenting the market by using segmentation.

• A) psychographic
• B) product usage
• C) benefit
• D) end-purpose
• E) advantage

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