Using the Breakdown Approach to Sales Potential, Estimates Are Made

question 86

Multiple Choice

Using the breakdown approach to sales potential, estimates are made

• A)by referring to specific geographic factors.
• B)by establishing levels of marketing effort that will be required to achieve specific levels of sales.
• C)without reference to industry marketing efforts.
• D)without reference to general economic conditions.
• E)by starting with general economic conditions.

Recognize the role of psychosexual stages in shaping adult personality and behavior.

Illustrate how psychoanalysis interprets psychological disorders as psychogenic.

Understand the concept of fixed and variable costs in business operations.

Calculate and understand the impact of economic profits and losses on business decisions.

---

Definitions:

Value

The relevance, merit, or utility of something for someone.

Transaction-oriented Marketing

Marketing strategies focused primarily on making sales transactions rather than building long-term relationships with customers.

Premium Pricing

A competitor-based pricing method by which the firm deliberately prices a product above the prices set for competing products to capture those consumers who always shop for the best or for whom price does not matter.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.