The Buildup Approach Measure of Sales Potential

question 33

Multiple Choice

The buildup approach measure of sales potential

• A) starts with broad estimates of general economic activity.
• B) ends with an estimate of a single firm's sales of a specific product.
• C) starts with forecasts about demand for a specific product within a relatively small area.
• D) does not use sales estimates.
• E) is seldom employed by industrial firms.

---

Definitions:

High Heat Capacity

The property of a substance that allows it to absorb a considerable amount of heat without undergoing a significant change in temperature.

Carbonic Acid

A weak acid formed in solution when carbon dioxide dissolves in water.

Carbon Dioxide

A colorless, odorless gas produced by burning carbon and organic compounds and by respiration. It is naturally present in the air and is absorbed by plants in photosynthesis.

Baking Soda

A chemical compound also known as sodium bicarbonate, used in baking as a leavening agent and for cleaning.