Katy Ramirez Is a Marketer for a Company That Produces

question 1

Multiple Choice

Katy Ramirez is a marketer for a company that produces in-ground swimming pools. When forecasting company sales, she finds a direct association between past sales and per capita income. Which sales forecasting technique is being implemented by Katy?

• A) The Delphi technique
• B) Executive judgment
• C) Time series analysis
• D) Market tests
• E) Regression analysis

---

Definitions:

Group-Aided Decision Making

A process where decisions are made collectively by a group of individuals rather than by a single person, enhancing diversity of thought and perspectives.

Sociotechnical Decision Making

Decision-making processes that consider both the social and technological aspects of an organization to optimize both human and technical systems.

Leader-Influenced Decision Making

Refers to the process where decisions within an organization or group are heavily influenced by its leaders' preferences, beliefs, and styles.

Dispersed Accountability

A management approach where responsibility and decision-making are spread across various levels or sectors of an organization, rather than being centralized.