DeShon Has Just Become the New Marketing Analyst for a Company

question 140

Multiple Choice

DeShon has just become the new marketing analyst for a company that produces vinyl siding for homes. In an effort to forecast his firm's sales for the coming year, he needs to find where the greatest opportunities are for selling his product. DeShon looks at the sales for the last five years and calculates a growth trend. He then collects data from a combination of other factors, such as population density, family size, home ownership, and per capita income. Finally, DeShon looks at the correlation between the sales trend data and the various combinations of demographic data. DeShon is employing the forecasting method for the sales growth trend and the method for the correlation.

• A) time series analysis; regression analysis
• B) executive judgment; regression analysis
• C) market tests; regression analysis
• D) regression analysis; time series analysis
• E) market tests; time series analysis

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Definitions:

Credentialing

A formal review of the qualifications of a healthcare provider who has applied to participate in a healthcare system or plan.

Insurance Carriers

Companies that provide insurance policies to individuals or entities, covering various risks and uncertainties.

Bodily Contact

Physical interaction involving direct touch between individuals, which can be a mode of transmission for certain diseases.

Permission

The authorization to do something that is granted by a figure of authority.