If a Company Segments Its Market on the Basis of Their

question 1

Multiple Choice

If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is

• A) lifestyle.
• B) motives.
• C) personality.
• D) benefit expectations.
• E) personality attributes.

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Definitions:

Person-Role Conflict

Occurs when there is a discrepancy between the expectations of a role and the personal values, beliefs, or needs of the individual occupying that role.

Differentiation Ambiguity

The uncertainty or confusion arising from the unclear distinction between roles, responsibilities, or identities within an organization or group.

Role Ambiguity

A situation where an individual lacks clear or sufficient information regarding their role, responsibilities, or expectations within a group or organization.

Interrole Conflict

A psychological conflict arising when the expectations of different roles an individual plays are in opposition.