The Undifferentiated Targeting Strategy for Finding a Target Market Will

question 114

Multiple Choice

The undifferentiated targeting strategy for finding a target market will likely not be successful if

• A) product positioning is needed.
• B) the firm defines the total market as its target market.
• C) people within the market have heterogeneous needs.
• D) people within the market have homogeneous needs.
• E) the firm is capable of developing a single marketing mix that satisfies all people's needs.

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Definitions:

Enzyme Concentration

The amount of enzyme present in a solution, which affects the rate of enzyme-catalyzed reactions.

Energy Of Activation

The minimum amount of energy that reacting species must have in order to undergo a specified reaction.

Enzyme

Biological molecules (typically proteins) that significantly speed up the rate of virtually all of the chemical reactions that take place within cells.

Oxidized

Pertains to a process where a substance loses electrons or gains oxygen, often resulting in a change in physical and chemical properties.