The Use of Land Lines Is Declining, Causing It to Be

question 48

Multiple Choice

The use of land lines is declining, causing it to be more difficult for market researchers to .

• A) conduct personal interviews
• B) gain rapport through direct interaction
• C) conduct purchase diary surveys
• D) in-home interviews
• E) use phone surveys to collect a random sample

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Definitions:

Young Adulthood

The life stage following adolescence, typically between the ages of 20 to 40, characterized by increased independence and responsibility.

Storage Decay

The theory that memory fades due to the mere passage of time, unless this information is used or rehearsed after learning.

French

A Romance language originating from France, known for its global use as a primary or second language in many countries and international institutions.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or end.