When Marketers Define Their Target Market, They Simultaneously Establish a Set

question 11

Multiple Choice

When marketers define their target market, they simultaneously establish a set of

• A) technologies.
• B) monopolies.
• C) competitors.
• D) government regulations.
• E) sociocultural forces.

---

Definitions:

Health Psychology

Any application of psychological methods and theories to understand the origins of disease, individual responses to disease, and the dimensions and determinants of good health.

Tertiary Prevention

A type of prevention practised after suffering or disability from the disease is being experienced, with the goal of preventing further deterioration. See also primary prevention and secondary prevention.

Public Health Approach

An approach to community psychology characterized by the following steps: (1) identifying a disease and developing a reliable diagnostic method (descriptive epidemiology); (2) developing a theory of the disease’s course of development on the basis of laboratory and epidemiological research (analytic epidemiology); and (3) developing and evaluating a disease prevention program (experimental epidemiology). The thrust of the approach is to reduce environmental stressors while enhancing people’s capacities to withstand those stressors.

Diagnosis

In the realm of medicine and abnormal psychology, a determination or identification of the nature of a person’s disease or condition, or a statement of that finding. A diagnosis is made on the basis of a diagnostic system.