Carlos Was Given the Task of Conducting a Research Project

question 73

Multiple Choice

Carlos was given the task of conducting a research project for his firm. He proceeds with the following steps: he asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Carlos omitted?

• A) Collecting data
• B) Defining and locating problems
• C) Interpreting research
• D) Designing the research project
• E) Reporting research findings

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Definitions:

European Union

A political and economic union of 27 European countries that are located primarily in Europe.

Antitrust

Laws and regulations designed to promote competition and prevent monopolies or unfair business practices that harm consumers or the market.

European Commission

The executive branch of the European Union, responsible for proposing legislation, implementing decisions, upholding the EU treaties, and managing the day-to-day business of the EU.

World Court

A commonly used term for the International Court of Justice, which adjudicates legal disputes and issues advisory opinions on international legal matters.