Marketing Research Is a Process Designed to Gather Information

question 92

Multiple Choice

Marketing research is a process designed to gather information

• A) exclusively about a company's customers.
• B) from the company's database.
• C) not currently available to decision makers.
• D) about the needs and desires of employees.
• E) concerning the interpretation of the company's sales goals.

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Definitions:

Material

The substance or substances out of which a thing is or can be made, often used in the context of physical objects or resources.

Community Q&A Site

An online platform where users can ask questions and receive answers from the community members.

Brand

Represents the identity, values, and promise of a product or company, distinguishing it from competitors in the market.

Audience's Needs

The specific requirements, interests, and expectations of the target audience that should be addressed or met by a message, product, or service.