Problem Location and Definition Is the First Step Toward Finding

question 87

Multiple Choice

Problem location and definition is the first step toward finding a solution to a marketing problem or launching a research study. The first sign of a problem:

• A) involves an informed guess or assumption about a certain set of circumstances.
• B) is usually accompanied by a cost/benefit analysis.
• C) most often comes in the form of customer complaints.
• D) is often mentioned in secondary data reports, such as trade journals.
• E) is typically a departure from some normal function.

---

Definitions:

Causation Link

The relationship or connection between an act and its effect, often used in legal contexts to establish liability or fault by demonstrating how one event directly leads to another.

Intervening Cause

An event that occurs after the defendant's act and contributes to a harmful result but was not foreseeable by the defendant, potentially relieving them of liability.

Actual Cause

The factual reason or action that directly results in an event, especially used in determining negligence or liability in legal contexts.

Tort Reform Movement

An effort to change the laws and procedures that govern civil litigation to reduce tort litigation or damages.