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A university decides to purchase new computers for the computer labs on campus. Usually, the purchasing agent negotiates with manufacturers and makes the decision on what to buy. However, for this purchase he has asked the university's IT technicians to give input on the purchase decision. In this instance, the IT technicians would be acting as influencers, while the purchasing agent is a(n) .
Variable Expenses
Expenses that change in proportion with the level of business activity or output.
Selling Price
The amount of money charged for a product or service, which may include costs of production, distribution, and a markup for profit.
Contribution Margin
Contribution margin represents the amount by which sales revenue exceeds variable costs, indicating how much revenue is contributing to covering fixed costs and generating profit.
Net Income
The net income of a business following the deduction of all taxes and expenses from its overall revenue.
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