Which of the Following Best Characterizes a Marketing Information System

question 113

Multiple Choice

Which of the following best characterizes a marketing information system (MIS) ?

• A) An MIS is an orderly gathering of information that is not supplied through routine reporting systems such as sales reports and accounting data.
• B) An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.
• C) An MIS is conducted on a special-project basis when needed.
• D) An MIS requires adjustments to its techniques to adapt to environmental circumstances and is in reality part of the accounting system.
• E) An MIS involves internal information collection about employees and customers.

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Definitions:

pH Titrations

Analytical methods used to determine the concentration of an acid or base in a solution by gradually adding a known concentration of titrant until the reaction reaches its equivalence point, indicated by a pH change.

Major Organic Product

The primary product of a given organic reaction that is formed in the largest quantity, often the focus of synthetic interest.

Organic Reaction

A chemical reaction involving organic compounds, where participants experience changes in their molecular structure.

Dienophile

A compound that participates in Diels-Alder reactions by combining with a diene to form a ring structure.