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Scenario 4.2 Use the Following to Answer the Questions

question 80

Multiple Choice

Scenario 4.2
Use the following to answer the questions.
Colin Jackson recently purchased Blue Waters Adventures, a kayak and canoeing rental business near the Chatsworth River in Arizona. Blue Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year-round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.
-Refer to Scenario 4.2. Colin developed a research design to aid his investigation. This design included a questionnaire that attempted to measure "outdoor activity preferences;" however, Colin's professor said that the questionnaire measured something other than the "outdoor activity preferences." The professor was questioning the research design's .

Definitions:

Survival of Society

The concept that societies must adapt and evolve to survive by addressing and managing internal and external challenges over time.

Ability and Talent

Natural aptitude or skill possessed by individuals that enable them to perform certain tasks effectively.

High Rank Positions

Occupations or titles within an organization or society that carry a high level of authority, responsibility, and status.

Kingsley Davis

A prominent American sociologist known for his work on human society, demography, and the study of family structure and urban populations.