Pointing Out Any Deficiencies and the Possible Reasons for Them

question 56

Multiple Choice

Pointing out any deficiencies and the possible reasons for them should be done in the ____ step of the marketing research process.

• A) interpreting research findings
• B) collecting data
• C) defining the issue or problem
• D) reporting research findings
• E) designing the research project

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Definitions:

Reticular Formation

A system in the midbrain comprising a diffuse collection of neurons involved in stereotyped patterns of behavior such as walking, sleeping, and turning to attend to a sudden noise.

Midbrain

Located between the hindbrain and forebrain, an area in which many nerve-fiber systems ascend and descend to connect the higher and lower portions of the brain; in particular, the midbrain relays information between the brain and the eyes and ears.

Parasympathetic Function

A part of the autonomic nervous system responsible for conserving energy and slowing down the heart rate, thus helping the body to relax and recuperate.

Sleep And Arousal

Physiological and neurological states, with sleep being a state of rest and decreased activity, and arousal being a state of being awake and responsive to stimuli.