Honeybees Are Disappearing at an Alarming Rate and Since They

question 72

Multiple Choice

Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is an important concern. Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in 2 days. This example illustrates the positive consequences of:

• A) social responsibility.
• B) corporate benevolence.
• C) green marketing.
• D) ethical responsibility.
• E) economic responsibility.

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Definitions:

Contra Asset

An account on a company's balance sheet that offsets against an asset account on the same balance sheet.

Miscellaneous Revenue

Income from sources other than the main business activities, such as rental income or interest income.

Cash Over And Short

An account that records the discrepancies between the actual cash received and the expected amount.

Credit Balance

An accounting term that signifies a positive balance in a liability, revenue, or equity account, which increases on the credit side and decreases on the debit side.