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Marketing Ethics Refers to Principles and Standards That Define Acceptable

question 120

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Marketing ethics refers to principles and standards that define acceptable conduct in marketing.


Definitions:

Automatic Systems

Systems that operate independently of human intervention, often relying on pre-set rules or algorithms to function.

Stereotyping

Assigning a fixed, generalized idea or identity to individuals based on their membership in a particular group, often leading to prejudgment.

Duplex Mind

The concept that the human mind operates on two levels: automatic, intuitive processing, and deliberate, rational thought.

Automatic System

Part of the cognitive system that is fast, unconscious, and requires minimal effort, as opposed to the effortful, conscious processing system.

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