Scenario 3.4 Use the Following to Answer the Questions

question 204

Multiple Choice

Scenario 3.4
Use the following to answer the questions.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their own land and ensure a safe, healthy food supply for all Americans.
-Refer to Scenario 3.4. Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its:

• A) cause-related marketing effort.
• B) ethical responsibility.
• C) green marketing strategy.
• D) philanthropic activities.
• E) environmental strategy.

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Definitions:

Confidence Interval

A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter, giving an estimate of the uncertainty around the main measurement.

Population Proportions

Ratios or fractions that represent parts of a whole for specified groups within a population.

Sample Counts

The actual observed frequencies or totals of occurrences or items in sampled categories or groups.

Sample Proportions

The fraction or percentage of observations within a sample that fall into a particular category, useful for estimating population proportions in inferential statistics.