Nabisco, a Biscuit Manufacturing Company, Learned That Health-Conscious Consumers Preferred

question 54

Multiple Choice

Nabisco, a biscuit manufacturing company, learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the company saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes this biscuit company's action?

• A) Environmental scanning
• B) Environmental marketing
• C) Push marketing
• D) Market segmentation
• E) Environmental analysis

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Definitions:

Agreeableness

A personality trait characterized by warmth, kindness, and cooperation.

Conscientiousness

A personality trait characterized by organization, dependability, and a strong sense of duty.

Sense of Humor

An individual's ability to perceive, enjoy, or express what is funny, amusing, or ludicrous.

Neuroticism

A personality trait characterized by the tendency to experience negative emotions such as anxiety, anger, or depression.