Due to Limited Resources, a Consumer Decided to Serve Hawaiian

question 161

Multiple Choice

Due to limited resources, a consumer decided to serve Hawaiian Punch to a New Year's Eve party crowd instead of Korbel champagne. As a result of this action, Korbel and Hawaiian Punch can be viewed as ____ competitors.

• A)generic
• B)product
• C)total budget
• D)oligopolistic
• E)pure

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Definitions:

Online Consumers

Individuals or entities that purchase goods or services via the internet.

Workday Shopping

The activity of purchasing goods or services during the working hours of a typical business day.

Showrooming

The practice of examining merchandise in a traditional brick-and-mortar retail store without purchasing it, then shopping online to find a lower price for the same item.

Online Promotions

Marketing activities conducted via the internet, including social media advertising, email marketing, and search engine marketing, aimed at increasing brand visibility and sales.