Marketing Ethics Refers to Principles and Standards That Define

question 264

Multiple Choice

Marketing ethics refers to principles and standards that define:

• A) improper behavior in marketing.
• B) acceptable conduct in society.
• C) improper behavior in business.
• D) acceptable conduct in marketing.
• E) acceptable conduct in general.

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Definitions:

Competitive Markets

A market structure characterized by a large number of buyers and sellers, where no single entity can dictate prices or market conditions.

Informed Consumer Choice

The ability of a consumer to make a decision based on full information about product benefits, risks, and alternatives.

Contract of Purchase

A legally binding agreement between parties for the sale and purchase of goods, services, or property.

Specific Goods

Items that are identified and agreed upon at the time a contract of sale is made, distinct from generic or interchangeable goods.