Which of the Following Is the Best Definition of Cause-Related

question 111

Multiple Choice

Which of the following is the best definition of cause-related marketing?

• A)Linking a firm's products to a particular social cause-either short term or long term
• B)Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits
• C)Donating money to a social cause based on sales of a particular product over a defined period of time
• D)Developing,promoting,and distributing products that are environmentally safe
• E)Contributing resources to the community in order to improve the overall quality of life

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Definitions:

Sons of Liberty

A group of American patriots in the colonial period who organized against British taxation and policies, playing a significant role in the American Revolution.

British Court

The system of courts and legal institutions in the United Kingdom, or the royal court associated with the British monarchy.

John Wilkes

An 18th-century British politician and journalist known for his radical views, defense of liberty, and challenges to the government's authority.

King George III

The King of Great Britain and Ireland during the late 18th century, best known for his leadership during the American Revolutionary War.