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When DuPont Develops New Carpet Fibers That Are Highly Stain-Resistant

question 84

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When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. Which of the following marketing mix variables is implicated in this regard?


Definitions:

Intramuscular Pain Medication

Drugs administered into a muscle to relieve pain, such as analgesics or anti-inflammatory medications, often used for quick relief.

Ventrogluteal Site

An anatomical area on the body used for the injection of medications into the muscle, located at the hip.

Deltoid

A large, triangular muscle covering the shoulder joint responsible for lifting the arm and giving the shoulder its range of motion.

Nasogastric Tube

A medical tube that is inserted through the nose into the stomach for feeding or removing substances from the stomach.

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