When DuPont Develops New Carpet Fibers That Are Highly Stain-Resistant

question 84

Multiple Choice

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. Which of the following marketing mix variables is implicated in this regard?

• A) Price
• B) Promotion
• C) Distribution
• D) Product
• E) Packaging

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Definitions:

Economic Profit

The total revenue of a business minus both the explicit and implicit costs, providing a more complete picture of a company's financial health.

Demand Schedule

A table that shows the quantity of a good or service that consumers are willing and able to purchase at various prices.

Total Cost

The complete cost of production, including both fixed and variable costs.

Efficient Allocation

The optimal distribution of resources among different uses, ensuring that resources are utilized in a way that maximizes overall benefit or utility.