Marketing Ethics Refers to Principles and Standards That Define Acceptable

question 120

True/False

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

---

Definitions:

Performance Standards

Benchmarks or expectations defined by an organization against which the performance of its employees is measured.

Quantifiable Terms

Terms or conditions that can be measured or expressed in numerical terms.

Measure Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Performance Evaluation

The process of assessing an employee's job performance using various methods, to provide feedback, determine suitability for promotion or raises, and identify areas for improvement.