In Addition to Revising Their Organization's Mission and Goals, the Managers

question 72

Multiple Choice

In addition to revising their organization's mission and goals, the managers at Orion Co. have to develop a corporate strategy, marketing objectives, and a marketing strategy for their firm. These managers are engaged in the process of _.

• A) benchmarking
• B) strategic planning
• C) marketing planning
• D) marketing implementation
• E) strategic outsourcing

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Definitions:

Receiver/Dryer

Performs three functions on liquid refrigerant in the refrigeration cycle: filters particles, removes moisture, and stores a small amount of the liquid refrigerant until needed in the system evaporator.

Air Conditioning System

A mechanism designed for controlling the temperature, humidity, and overall air quality in an enclosed space.

Expansion Valve

Restricts the flow of the refrigerant in an A/C circuit, which lowers its pressure as it exits the valve.