The Percentage of a Market Which Actually Buys a Specific

question 28

Multiple Choice

The percentage of a market which actually buys a specific product from a specific company is referred to as that product's:

• A) market value.
• B) target market.
• C) market share.
• D) market size.
• E) market position.

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Definitions:

Audience Benefits

Benefits or advantages that the audience gets by using the communicator’s services, buying the communicator’s products, following the communicator’s policies, or adopting the communicator’s ideas. Audience benefits can exist for policies and ideas as well as for goods and services.

Extrinsic Motivators

External incentives or rewards, such as money or grades, used to drive behavior or encourage action.

Intrinsic Motivators

Benefits that come automatically from using a product or doing something.

Audience Benefits

An advantage or positive outcome that the audience gains from a presentation, product, or service.