Ashman's Deli Operates Seven Retail Stores Throughout the City

question 50

Multiple Choice

Ashman's Deli operates seven retail stores throughout the city. It plans to develop a new marketing plan to extend its number of stores and operating hours. In developing this marketing plan, it has asked its employees for feedback on the changes it plans to makes. In this case, the employees are Ashman's .

• A) external customers
• B) extended customers
• C) intended customers
• D) internal customers
• E) domestic customers

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Definitions:

Operating Costs

Expenses associated with running a business's core activities, excluding the cost of goods sold.

Planning

A phase of the management process whereby objectives are outlined and courses of action determined.

Managerial Accounting

The process of identifying, measuring, analyzing, and communicating financial information to managers for the purpose of achieving organizational goals.

Creativity and Change

The process of implementing new ideas, methods, or innovations to initiate or respond to organizational, environmental, or market shifts.