A Marketing Ethics Issue Likely Exists When

question 85

Multiple Choice

A marketing ethics issue likely exists when

• A) company members disagree about a marketing decision.
• B) an activity does not benefit the organization but benefits the environment.
• C) an activity results in increased prices for the consumer.
• D) a consumer is dissatisfied with a marketing decision.
• E) an individual or organization must choose from among several actions that must be evaluated as right or wrong.

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Definitions:

Allocation

The process of distributing resources or costs among various projects, departments, or periods.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit divided by the cost of the investment.

Profit Margin

A financial metric used to evaluate a company's financial health by revealing the percentage of revenue that exceeds the cost of goods sold.

Investment Turnover

A financial ratio indicating how effectively a company is using its invested capital to generate sales or revenue.