Scenario 2.2 Use the Following to Answer the Questions

question 44

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to advertise to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2. According to the BCG matrix, the hang-gliding and bungee jumping tours have been a for EXperience Limited.

• A) star
• B) cash cow
• C) problem child
• D) dog
• E) question mark

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Definitions:

Limbic System

A complex system of nerves and networks in the brain, involving various areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).

Endocrine System

The body system consisting of a set of glands that regulate the activities of certain organs by releasing their chemical products into the bloodstream.

Electrochemical Transmission

The process of nerve cells communicating with each other through electrical signals and chemical neurotransmitters across synapses.

Integration

The process of combining or adding parts to make a unified whole; in mathematics, it represents the process of finding an integral or the inverse of differentiation.