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Scenario 2.2 Use the Following to Answer the Questions

question 46

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to advertise to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2. The fact that college enrollments have been increasing at a rapid rate over the past few years is an example of .

Definitions:

Organizational Weaknesses

Aspects of an organization that reduce its ability to reach its goals, including deficiencies in resources, processes, or capabilities.

Mission Statement

A concise statement that defines the purpose and guiding principles of an organization, informing its goals and strategic direction.

Statement of Purpose

A written document that outlines an individual's objectives and motivations for pursuing a particular course of study or career path.

Cash Flow Statement

A financial document that provides a summary of the cash inflows and outflows for a business over a certain period of time.