A Competitive Advantage Exists When A

question 22

Multiple Choice

A competitive advantage exists when a:

• A) firm matches a core competency to opportunities it has discovered in the marketplace.
• B) firm compares the quality of its goods, services, or processes with that of its best-performing competitors.
• C) combination of circumstances and timing allows a firm to reach an attractive target market.
• D) firm observes a fit between the key requirements of a market and its own capabilities.
• E) firm has a strong marketing plan.

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Definitions:

Social Norm

The accepted behaviors within a society or group, often considered the 'unwritten rules' of conduct in various scenarios.

Attitude

The tendency of psychology to judge an entity with a degree of liking or disliking.

Foot-In-The-Door Phenomenon

A mental strategy that involves persuading someone to consent to a significant request after initially getting them to agree to a smaller one.

Role Playing

A method or technique used in teaching, training, therapy, or entertainment where participants assume roles and act them out in scenarios.