When DuPont Develops New Carpet Fibers That Are Highly Stain-Resistant

question 84

Multiple Choice

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. Which of the following marketing mix variables is implicated in this regard?

• A) Price
• B) Promotion
• C) Distribution
• D) Product
• E) Packaging

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Definitions:

Purchasing Power

The value of currency expressed in terms of the amount of goods or services that one unit of money can buy.

CPI

This index, named the Consumer Price Index, assesses the cumulative weighted prices of a collection of consumer-related goods and services, with categories including transportation, healthcare, and food.

Property Tax

A tax on property, usually real estate, that owners pay to local governments, based on the assessed value of the property.

Assessed Value

The valuation placed on property by a public tax assessor for purposes of taxation.